Protection that fits like it’s built in
Insurance
What is it?
AppleCare+ is offered during checkout and post-purchase, giving customers the option to protect their devices with extended warranty, priority support, and accidental damage coverage—all embedded within Apple’s product and support ecosystem.
Journey highlights
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Offered during product purchase online or in-store
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Coverage explained clearly - no complex fine print
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Tied directly to the user’s Apple ID and devices
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Support and claims handled directly through Apple Support app
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Monthly or one-time payment options available
Peace of mind, built in - protection offered exactly when and where you need it
Why it matters
AppleCare exemplifies embedded insurance done right: it’s contextually offered, seamlessly bundled, and deeply trusted. By embedding protection into both the checkout and product lifecycle, Apple drives higher attach rates, customer confidence, and long-term brand engagement.