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June 5, 2025

Pay later. Earn Sparks. Shop smarter.

Lending & Credit

What is it?

Sparks Pay allows M&S customers to split payments into instalments while continuing to earn Sparks loyalty rewards. Integrated into the checkout journey, it combines flexible payments with personalised benefits—all under the trusted M&S brand.

Journey highlights

  • Sparks Pay appears as a payment option at checkout. No plastic card required

  • Customers apply or activate directly in the M&S site

  • 70 days interest free credit & 20% of first purchase

  • 45 days interest free credit on additional purchases

  • Continue earning Sparks points on eligible purchases

  • Full visibility of credit and repayment history within the M&S app

Sparks Pay turns flexible credit into a loyalty engine - rewarding shoppers every time they say yes

Why it matters

By embedding BNPL into its existing loyalty ecosystem, M&S creates a value loop—offering financial flexibility while strengthening emotional and transactional loyalty. Sparks Pay makes it easy for customers to say yes to bigger purchases, while keeping them within the M&S ecosystem.

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