Pay, earn, and sip - on autopilot
Rewards & Loyalty
What is it?
The Starbucks Card, embedded within the Starbucks app, lets customers pre-load money, pay in-store or online, and earn Star Rewards instantly. It combines digital wallet functionality with a gamified loyalty program - turning coffee runs into a seamless, rewarding journey.
Journey highlights
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Users load funds into their Starbucks Card via the app
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Pay in-store by scanning or online with a tap
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Earn Stars instantly with every transaction
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Autoload option triggers top-ups when balance is low
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Points redeemable for free drinks, food, and upgrades
The card that fuels both your caffeine and your perks - effortlessly embedded in every order.
Why it matters
The Starbucks Card is more than a payment tool - it’s a customer engagement engine. With embedded reloading, automated spend tracking, and instant rewards, it keeps customers loyal and reduces reliance on third-party payment processors - all while gathering rich behavioural data.